Folkus-Margot/Zeph

Margot Zeph Double-sided Stone Paper Gift Wrap

Paper Type: Eco-friendly Wood Pulp-free Stone Paper

Size: 30 Square Feet / 76.2 cm x 3.05 m

Inspiration Notes:

Margot is the first design birthed at FOLKUS. One look at Margot and you feel something cosmic, whimsical and oddly African/Black neoclassical. By all appearances the Margot design may look completely uniform, yet upon closer inspection you can see the imperfections. Margot is destined to be a heirloom concept design, abstractly bridging old world Africa to the new world of the Americas. This is a design easily at home in Mali and Nigeria or Panama and the Inkwell on the Vineyard.

The color combination of red, white and blue can evoke Americana and whiteness, but Margot much like the Black experience in the Americas makes the combination all her own. Margot's blueish lines possess the purple notes found in the West African indigo dyeing process and takes on a lavender tonal interpretation, juxtaposed with a red that both absorbs and emits a blue undertone.  Given the neo-vibes of Margot it is paired with Zeph, a neo-stripe pattern.  Not only does the color combination challenge the Americana aesthetic, the design attempts to blur the lines of being part gingham and plaid, which some would argue are the most traditional patterns of the WASP cannon.  We also like to pair Margot with Monroe, George, Nana and Thank You NYC.

Inspiration Notes for Zeph:

Stripes are a chief staple in design and we love stripes!  FOLKUS is not an ordinary brand so we could not settle for ordinary stripes. The inspiration for Zeph comes from the lexicon of doodling, graffiti and tagging -- the modern why to put your mark on the world.  Public spaces are the canvas for these marks and manifest sometimes as figurative art but more commonly as writing on the wall -- a name, initials or a crew moniker on a bus or subway panel surface, locker room wall or bedroom. A black Sharpie or thick marker is the principle tool to craft these markings, so FOLKUS aimed to create a striped pattern based on marker strokes. With some clever manipulation Zeph morphed into a funky, sophisticated grown-up pattern and were not mad that the stripes somewhat mimic zebra stripes. While black marker is the tradition, we opted to buck with tradition and go red because what could be more Black than to be different.  Zeph does not seek to be mainstream, but accidentally seems like a familiar classic. Zeph like all of our designs can be used for any occasion - birthday, Baby Shower, Christmas, Juneteenth.  When Christmas and Kwanza approach select Zeph if you are thinking of a candy cane theme/motif. 

Ideas and uses for Margot-Zeph include:

• Table runner
• Drawer liner
• Framed art
• Ornament 
• Wall covering
• Frame mat
• Tray liner
• Book cover